Team Will Power

Everything's bigger in Texas? Debatable. Especially when it comes to Will Aguero.

I recently had the pleasure of contributing my passions to the life-saving transformation of Will Aguero, a 37 year old Rochester man who is hoping to become a contestant on NBC's "The Biggest Loser". When asked if I was willing to create a logo and donate my services to the cause of the aptly named "Team Will Power", I was on-board before the proposition had even been finished. In the tumultuous landscape of advertising design, it is vitally important to design not for people that want what you have, but to design for people that believe what you believe. Will wanted to improve his life by getting healthy. He's not looking to become an elite athlete with 4% body fat, he simply wants to be able to enjoy the things that his body is keeping him from. I believe in that.

Transformation is at the heart of the growing movement that is Team Will Power; a transformation that aims to free Will's 561 pound body of over 300 pounds of excess weight. Will has volunteered countless hours to help the Rochester Community, and now they are returning the favor, showing overwhelming support for his goal of making it onto the weight-loss reality show. With over 900 supporters via Team Will Power's Facebook Page, and orders for logo emblazoned t-shirts piling up (with all proceeds being donated to the YMCA's Y-Mentors program), a front page news story in the Rochester Post-Bulletin, and news coverage on Rochester's KAAL, Team Will Power has become bigger than ever anticipated.

On September 4th, Will and his supporters are traveling to the Minnesota State Fair, a State Fair second only to Texas in size, to audition for "The Biggest Loser". Fitting that the 2nd largest State Fair in the country could potentially host the audition of the heaviest contestant in the show's 9 season history.

Take that, Texas.