The Stamp Factory

It's not often that one gets a chance to design for a client that boasts about a target market primarily consisting of naked people. Taking full advantage of the opportunity, I excitedly crafted one of my most recent logos.

A small screen printing outfit was looking for a light-hearted identity that could reflect the simple joy derived from creating small runs of custom t-shirts. After being briefed on the project, I had an immediate mental image of the logo I wanted to design. As I began the design process and reconnected with my memories of screen printing in my magical college days, I felt a real connection to the project. As I worked away, I realized I was so focused on the process that I had neglected eating/drinking/sleeping; not because of a looming deadline or last minute revision, but because I was having fun. I felt very similar to a three year old cousin of mine who was having so much fun playing outside that he avoided taking a "potty break" at all costs. After minutes of watching an epic battle between boy and bladder, I suggested that it was time for a bathroom break, and that the fun would continue after answering nature's call. The fact that I was reminded of a bit of childhood exuberance while I was working was a pleasant reminder that I truly enjoy what I do. I would have rather been hungry than stop designing (which happens to be a fantastic trait in this "we don't have an advertising budget" themed recession).

I tend to go off on tangents; that was one such instance. All fuzzy memories aside, the client was very pleased with the final product, stating that it was exactly as he had imagined it. Music to my ears.

Note to self: Don't forget to eat.